ABOUT US
Global Licensing, Inc., headquartered in Pawleys Island, SC, has been providing brand licensing assistance to clients for more than two decades. Our agency is well-suited to develop meaningful, long-term programs for your company or brand. Through our confidential services, we work closely with our clients to fully understand their strategic planning goals and construct suitable licensing programs to meet them. Through our experience, we can demystify the process of licensing and incorporate it as a valuable component of your business operations. As markets and industries have changed in the wake of economic growth or shrinkage, the development of technology and the globalization of sourcing, we have kept pace with the impact that these changes have on licensing program development. By doing so, we can best represent our clients as they blend licensing strategies into their businesses.
Relationships
Expanding the Reach of Your Products and Brands
Global Licensing, Inc. is an intellectual property branding and licensing agency founded in 1994. We work extensively in numerous product categories with both manufacturers that wish to identify and acquire appropriate brand names for their products, and with companies/brands and personalities that want to leverage their brand equity and expand their reach and revenue by licensing out into new product categories, services, or partnerships.
Whether you are the Licensee or Licensor, we can assist you in developing financially-beneficial programs that address your organization’s marketing and branding objectives.
As a Licensor, we can work with you to realize these benefits:
- Brand extension, through product/service categories, distribution channels, or geographic territories.
- Increased visibility without substantial financial investment.
- Significant royalty revenue with moderate time and personnel commitment.
- Brand protection from misuse or encroachment.
As a Licensee, a manufacturer of licensed products, you’ll receive value from:
- Brand recognition.
- Exclusivity.
- Differentiation.
- Appeal to brand-conscious consumers.
- Interest from brand-conscious retailers.
- Access to a personality, image, or lifestyle with consumer value.
- Advantages from established Licensor programs.
OUR TEAM
Meet our dedicated team of professionals
Robert J. Skotnicki
CEO
Robert J. Skotnicki, CEO, founded Global Licensing in 1994. He works in a variety of product categories, with particular experience in home furnishings and home décor, home textiles, small appliances, bedding, pet, automotive, and hand and power tools. Prior to forming Global Licensing, Bob held executive positions within the home furnishings industry. While in these roles, he developed key retailer programs, directed product development initiatives, and managed national sales programs.
Marla D. Stroupe
Vice President
Marla D. Stroupe, Vice President, joined Global Licensing in 2008. Her primary responsibilities include new business development, client relations and communications, licensing program monitoring, and business operations. Before joining the agency, Marla held a variety of executive corporate communications positions with a healthcare group purchasing and performance improvement firm, and established a marketing communications agency for small and mid-sized service companies.
Linda Deighan
Linda Deighan, Licensing Associate, joined Global Licensing in 2014. Her responsibilities include licensing program research, social media management, client interface, and administrative office management. Linda has more than 37 years of sales and management experience, 27 years of which were with the Trane Company where she rose to General Sales Manager of one of the company’s largest office districts and was nominated for New Jersey Top 50 Women in Business. During the past 10 years, Linda has assisted in the start-up and launch of several small businesses.
Tonya L. Wearner
Tonya L. Wearner has worked with Global Licensing since 2015. She brings extensive experience from the manufacturer’s perspective, having served as vice president of sales in the outdoor products industry and working in sales, marketing, and event management in Stanley Black & Decker’s DEWALT division. Tonya also understands the value of strong retailer and
e-tailer relationships in building successful licensing programs.
CLIENTS
Here are a few of our clients – past and present
SERVICES
A World of Experience
A World of Service
Annual retail sales of licensed merchandise is estimated at $263 billion globally. Of that worldwide total, nearly $106 billion is in the U.S. and Canada.*
The orchestration of successful long-term licensing programs is dependent upon bringing together compatible people, cultures, and products. In our client relationships, we focus on creating successful partnerships in which all parties can trust one another, be productive, and deliver creative products into their industry or marketplace.
*The Licensing Letter
Through each of these service steps, we set our sights on maintaining strong business alliances
- Developing positioning and marketing strategies for licensing and co-branding.
- Assessing licensing potential in relevant scenarios.
- Identifying possible licensing partners and negotiating strong, mutually-beneficial agreements.
- Evaluating and analyzing licensing proposals.
- Structuring and finalizing co-branded and hybrid licensing agreements, when appropriate.
- Managing and monitoring licensing programs, including product strategy, approvals, launch, sales, royalty tracking/reporting, and agreement extensions/renewals.
We can answer your questions about licensing
Experience with and sensitivity to working on wide-ranging projects gives our team the knowledge and understanding of how licensing relates to the overall strategic and tactical plans of our clients. The principals of Global Licensing work directly and personally on each account to design and implement programs that enhance and support our clients’ business objectives.
Want to include licensing as part of your business expansion? Take a look at our Key Questions To Ask About Licensing to get a jump start on your planning.
Key questions to ask about licensing
Licensee Questions
- Why do I need a brand?
- What is my go-to-market strategy for a brand?
- How much can I afford to pay for a brand?
Licensor Questions
- Why do I want to extend my brand?
- Where do I want to see my brand in the marketplace?
- Am I willing to be flexible to accommodate a royalty rate appropriate for specific product categories?
NEWS
CONTACT US
Location
263 Commerce Drive
Suite 102
Pawleys Island, SC 29585
Inquiries
If your company is interested in licensing to expand your brand presence or product reach, please contact us.
Contact us
Toll Free: 800.871.4623
Phone: 843.979.1447
Fax: 843.979.2447
